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Case Study
Julia Beauty
Growing Local & AI Search Visibility for Julia Beauty in Singapore
Client
Julia Beauty
Location
Chinatown, Singapore
Industry
Beauty & Cosmetics
Services Delivered
- SEO
- Local SEO
- Technical SEO
- Content Marketing
- AI Search Optimization
- CRO
+287%
#1
+42%
AI Search
- Chinatown & Far East Plaza Local SEO
About Julia Beauty
Strategic Goal
- Chinatown & Far East Plaza Local SEO
- BIAB Nail Services
- Search-to-Booking Conversions
- Diagnostic Overview
The Challenge
- Initial State • Before
- Transformed • After
- Integrated Framework
Our Strategy
We brought several areas of SEO together around one goal: make Julia Beauty easier to find and easier to choose.
SEO
Improve visibility for relevant service and local searches.
Local SEO
Strengthen Julia Beauty’s presence in Google Maps and local search.
Technical SEO
Fix the technical issues affecting crawling, indexing, and search visibility.
Content Marketing
Create and optimize content around local intent and BIAB expertise.
AI Search Optimization
Build visibility across AI-powered search experiences.
CRO
Improve the journey from search visit to nail salon booking.
- Organic Search Expansion
Building Organic Search Visibility
- Search Results
BIAB nails
- #1 Ranking
nails Chinatown
- #1 Ranking
- Organic Search Expansion
Winning Local Search Visibility
Target Query
- “nails chinatown”
Location
- Chinatown, Singapore
Rating & Reviews
- 4.9★
119 Reviews
- Technical Infrastructure & Health
Fixing the Technical Foundation
A malware attack had compromised the website and created technical issues that needed to be resolved before building stronger search visibility.
- What We Improved
Malware Cleanup
Removed malicious files affecting the website.
Robots.txt
Fixed crawling controls.
Indexing
Resolved indexing issues affecting the site.
Schema
Implemented relevant structured data.
Sitemap
Improved sitemap handling.
410 Status Handling
Implemented appropriate handling for removed pages.
- Result Delivered
- Local Search + Local Pack + AI Overview Visibility
- Search Intent Content Architecture
Creating Content Around Search Intent
Julia Beauty wanted to increase visibility in Chinatown, Singapore and build stronger visibility around BIAB nail expertise.
Our content work focused on closing the gaps we found around services and local search intent.
- What We Did
- Created a dedicated Chinatown page
- Created dedicated content around BIAB expertise
- Planned and wrote content around the target search intent
- Optimized website content around relevant local and service searches
- Results Delivered
BIAB nails
- #1
nails Chinatown
- #1
- Pages Video Walkthrough
juliabeauty.org / biab-nails
- Live Preview
BIAB Nails Service Page
- Dedicated Content
juliabeauty.org / chinatown-salon
- Live Preview
Chinatown Location Page
- Local SEO Asset
- Generative Engine Optimization (GEO)
Our Social Media Work
Search is no longer limited to traditional Google results.
Julia Beauty also gained visibility across AI-powered search experiences for relevant queries around its BIAB expertise.
- What We Did
“Best BIAB Nail Experts In Singapore”
Project
- Julia Beauty is recognized in AI search for its BIAB nail expertise in Singapore.
Getting Julia Beauty Into AI Search
Search is no longer limited to traditional Google results. Julia Beauty also gained visibility across AI-powered search experiences for relevant queries around its BIAB expertise.
- Target Query
“Best BIAB Nail Experts In Singapore”
- Target Query
- Result Delivered
Julia Beauty is recognized in AI search for its BIAB nail expertise in Singapore.
Turning Search Visits Into Bookings
Getting people to the website was only part of the goal. We also improved the booking journey so visitors had a clearer path from discovering Julia Beauty to booking a nail service.
- What We Improved
- Clearer Messaging
Made the value and services easier to understand.
- Stronger CTAs
Created clearer actions for visitors ready to book.
- Trust Signals
Strengthened elements that support booking confidence.
- Focused Path
Reduced distractions and created a clearer journey toward booking.
- Result Delivered
Booking Conversion Rate
Nail Salon Booking
+42%
A Stronger Presence Across Search
The combined strategy helped Julia Beauty improve its visibility across local search, organic search, AI search, and its booking journey.
|
Result
|
Outcome
|
|---|---|
|
Local Search Visibility
|
+287%
|
|
Google Maps Ranking
|
#1
|
|
BIAB Nails
|
#1
|
|
Nails Chinatown
|
#1
|
|
AI Search
|
Featured Visibility
|
|
Booking Conversion Rate
|
+42%
|
More Than Rankings
What Julia Beauty Says
“The SEO Revive team has done a great job for us. Since working with them, we’ve been receiving consistent organic calls from people looking for manicure and pedicure services. The team is easy to work with, understands what needs to be done, and keeps us updated throughout the process. It has been a really good experience working with them.”